marketing

Divide and Conquer Divi

Welcome to the new John Meyer Books website! And I can honestly say this extensive rebuild is completely powered by Divi (by Elegant Themes). I'm sure you've heard of it. According to its own website, it's "more than just a WordPress theme, it's a completely new...

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Validation Part Two

It was August 2011. And with my new books stacked neatly around my condo, it was time to get the word out to the media—months in advance of the actual launch date. In an earlier post, I mentioned that the hardest part of publishing is breaking down the traditional...

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