marketing

Book Launch Party with a Little TLC… and TTC

Well, the news is: "Bulls, Bands, and London" is now available - with paperback and e-book versions (Kindle, Kobo, Apple, Barnes & Noble, etc.)! Just check my homepage for all the info on how to purchase your copy - or head over to Amazon.ca - or any one of your...

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The Not-So-Subtle Art of Selling Books

"Bullets, Butterflies, and Italy: The Subtle Art of Selling Books" Saturday mornings in downtown Toronto, I invariably buy the Globe & Mail newspaper from some newsstand and eat a sizeable breakfast at one of the six or seven bars & restaurants in my...

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The TV Show Showdown

Previous posts featured my TV interviews on CTV's "Canada AM," Global's "Morning Show," and CHCH's "Morning Live." While I have given some brief context about each interview and added some (self-deprecating) play-by-play accompaniment, I haven't really compared the...

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The Book Leaves My Apartment AKA Validation Part 2

It was August 2011. And with my new books stacked neatly around my condo, it was time to get the word out to the media—months in advance of the actual launch date. In an earlier post, I mentioned that the hardest part of publishing is breaking down the traditional...

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